Indie Music Artists, 3 Secret Strategies to Excel the Careers of Indie Music Artists

The first, and most important thing that successful indie music artists are aware of is their identity. You need to understand yours as well. Get a clear picture in your mind about what your band and music stands for, what it represents, what you are trying to accomplish or tell the world. You have passion for music and a willingness to express yourself with it. Dig deep and find out what that force or feeling is that compels you to play. Become familiar with it, write it down if you have to, and use it to attract your target audience.

That brings us to the next step, which is to know your audience. By this point I'm sure you are aware of what your audience looks like, how they act, where they hang out, and what their interests are. There is a general look, feel, and attitude for every genre of music. But the difference between the really successful indie music artists and the not so successful music artists comes down to this. Are you filling a need, void, or purpose in the genre of music you are targeting? Are you solving problems or providing answers to questions with your music that your potential fans may have? Know your audience and be involved in the community. People not only look to music for entertainment but also for salvation, and inspiration. Be the artist or band that provides much more than just entertainment. The really successful one's do.

Armed with knowing your targeted audience and using your music as a vehicle to inspire, you need to market yourself effectively. Promote your music to a specific niche, genre or even a sub-genre. For example, if you play rock music don't just promote yourself to rock directories. Instead focus on the sub-category of your music and promote to those places. For instance prog, emo, screemo, classic, metal, pop, they all have a culture and specific forums, websites, social hangouts, and gathering places online and off. Market your music to the appropriate sub-genre. Your exposure may seem smaller but it will be to a targeted audience and the results will be much more promising.

Indie music artists become successful on their own by connecting with fans emotionally and promoting their music effectively. Use the tools given in this article and you will see great results.